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Project Pregnancy - A Free, Health-Literate, Pregnancy App

by Margaret Threadgill, (Med. Student)

Project Pregnancy is a free, non-profit, health-literate pregnancy app, with a mission of improving community health by empowering at-risk women throughout their pregnancy health journeys.

City of Industry, CA Patient Education

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All Team Company Patients Physicians Mission Supporters

About this project

The problem we solve:
A study performed by the Harvard School of Public Health found that most health information is produced at the 10th grade reading level or higher. According to the US Department of Health and Human Services, only 12% of the US population is “proficient” in reading this health information and, when further divided by type of health insurance, a mere 3% of Medicaid recipients were found to be “proficient.” This is especially alarming for expectant mothers, as roughly half of all U.S. births are by Medicaid recipients. Without understandable health information available, expectant mothers may turn to less reliable sources with their questions, and often do not feel empowered to engage their healthcare providers with these questions. Thus, there is a need for prenatal health information to be produced at lower grade reading levels, and for that information to be easily accessible and attractive to low-income and low-health-literate pregnant women.

About our solution:
Project Pregnancy is a free mobile app that will allow users to access reliable health information throughout pregnancy and three months postpartum. All content is validated to be at no higher than the 4th grade reading level and is adapted from current American Congress of Obstetrics and Gynecology (ACOG) and American Academy of Pediatrics (AAP) guidelines. Our research has shown that a mobile app is the most effective medium for providing health information to our target population: >95% of the very-low- and low-income mothers we surveyed own smartphones and download free apps. Additionally, low-income Americans are 13 times more likely to be smartphone-dependent (“having few options for getting online other than their cellphone”) than Americans earning >$75,000 per year. Thus, Project Pregnancy is an appropriate and effective means of increasing health-literacy and empowerment in U.S. pregnant mothers.
Progress to date: To date, Project Pregnancy has completed over 80 primary research interviews with target users through our research partnership with Public Health Foundation Enterprises Women Infants & Children offices in the Los Angeles area; this research validated our initial hypotheses about pregnancy health information sourcing and smartphone use. We have also completed app design, content development and health-literacy validation, and prototype/MVP development and testing; prototype testing with our target users was overwhelmingly positive, with testers reporting great usability, appropriate content, and desirable features - in fact, all testers asked when the app will be available for download, as they would like to have it immediately. Native app development on the iOS platform is underway and scheduled for completion in June of 2016. 2015 and Q1 2016 funding was donated by the Johnson & Johnson Health Care Institute, and we are currently exploring multiple options for ongoing support.

About Our Team

Margaret Threadgill, (Med. Student)
Medical Student, Medical Student
Medical school: UCLA David Geffen School of Medicine
Bio: Prior to enrolling at UCLA for her MD/MBA, Margaret graduated magna cum laude from Washington University in St. Louis. After graduation, Margaret conducted neuroscience research at MIT then began a career in healthcare management and operations, ultimately serving as Operations Manager for Thoracic Surgery at Brigham & Women's Hospital. In medical school, Margaret has pursued her passion for preventive care and lifetime wellness, and has matched to MGH for combined Medicine-Pediatrics.
Title: Founder, CEO
Twitter: @mthreadg
LinkedIn: margaretthreadgill

About Team Members

Virginia Tancioco
Co-Founder, Chief Operating Officer, MD/MBA c/o 2016
Biography: After earning her BA from UC Berkeley, Virginia joined Americorps and also taught English in Ecuador. While abroad she saw the impact health has on one's community and decided to apply to medical school. In medical school she has completed research on barriers to care for HIV+ women in Malawi. She chose to pursue her MBA because she saw the need for business minded individuals to work on eliminating health disparities. Virginia will be going to UC Irvine for her residency in OB/GYN.
Twitter: @8ginster8
Angie Hayden
Co-Founder, Chief Design Officer, BS
Biography: After obtaining her BS in Mass Media, Angie began working as a User Interface and Experience Designer, and has worked at the premium app experience firm Originate for the past two years. Angie’s work focuses on creating seamless, user-centered experiences, as well as strategic interfaces which respond well across multiple devices and platforms. Angie joined Project Pregnancy after seeing high-school friends of hers becoming pregnant and struggling with health literacy during pregnancy.
Twitter: @Angela_Hayden1

About Our Company

Project Pregnancy
Location: City of Industry, California
Website: http://projectpregnancy.org
Product stage: proto
Sales: Working on it
Employees: 3-5

How We Help Patients

Pregnancy is an incredibly complicated time, and pregnancy health information can be even more complicated to understand. Project Pregnancy is a pregnancy app that has comprehensive pregnancy health information, but written in a way that is easy for anybody to understand, and with features that empower any patient to actively engage in their pregnancy health and with their healthcare provider during visits, helping mom have a healthier pregnancy for herself and for baby.

How We Help Physicians

Project Pregnancy helps physicians in their daily practice with at-risk pregnant mothers by facilitating more actively-engaged and better-informed dialogue between patient and physician. By allowing patients to flag questions about app content, enter their own questions, organize their questions prior to visits, and type in their answers after doctors' visits, Project Pregnancy allows for more targeted and meaningful doctor-patient interactions. Also, by providing an easy-to-read, one-page summary digest of the patient's most frequently reported symptoms and overall diet/exercise/habits, Project Pregnancy provides physicians with a snapshot of their at-risk patients' pregnancy health between appointments.

Challenge Mission

Mission: Project Pregnancy aims to improve the health of the large population of at-risk U.S. mothers and their children via a health-literate app with features that improve the doctor-patient interaction.
Use of funds: We would use the Healthier Nation Innovation Challenge grant funds to support translation and development of the English iOS app currently in development into Spanish and onto the Android platform.
Intellectual Property Status: Project Pregnancy owns all of our own IP; our 501c3 fiscal sponsor has temporary assignment of IP while we are under their umbrella, but is contractually obligated to return IP to us if/when we incorporate as an independent 501c3.
FDA Status: Project Pregnancy's app has features that qualify it as "low-risk," and it meets criteria for being an app that is NOT a "Medical Device," and so is not subject to FDA regulation per the 2/9/15 FDA Guidance on Mobile Medical Apps.
Personal Message: At Project Pregnancy, we are committed to improving the pregnancy health and pregnancy experience of at-risk U.S. mothers. Please help us achieve our mission and impact the health, health-literacy, and empowerment of not only this generation of mothers but also future generations of children!

Supporters

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    05/23/2016 Ruby Cariaso - Concerned Citizen

    Liked the project.

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    05/12/2016 Dr. Natasha Persaud - Physician

    Followed the project.

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    05/12/2016 Dr. Natasha Persaud - Physician

    Interested in piloting the project.

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    05/11/2016 Katherine Gates - Allied Health Professional

    Liked the project.

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    05/11/2016 Katherine Gates - Allied Health Professional

    Followed the project.

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    05/10/2016 Lisette Dunham - Other

    Followed the project.

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    05/09/2016 Harrison Weiss - Other

    Liked the project.

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    05/09/2016 Harrison Weiss - Other

    Interested in trying the project.

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    05/09/2016 Harrison Weiss - Other

    Interested in piloting the project.

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    05/09/2016 Harrison Weiss - Other

    Followed the project.

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    05/09/2016 Harrison Weiss - Other

    Interested in partnership.

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    05/09/2016 Harrison Weiss - Other

    Interested in mentorship.

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    05/07/2016 Cianna Winnick - Concerned Citizen

    Followed the project.

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    05/07/2016 Cianna Winnick - Concerned Citizen

    Liked the project.

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    05/07/2016 Evie Harris - Mental Health Professional

    Interested in trying the project.

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    05/07/2016 Evie Harris - Mental Health Professional

    Followed the project.

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    05/06/2016 Virgie Rodriguez - Concerned Citizen

    Interested in partnership.

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    05/06/2016 Gin Tancioco - Concerned Citizen

    Interested in mentorship.

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    05/06/2016 angela hayden - Entrepeneur

    Liked the project.

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    05/06/2016 Gin Tancioco - Concerned Citizen

    Interested in trying the project.

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    05/06/2016 Gregory Taketa - Self-insured Employer

    Interested in mentorship.

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    05/06/2016 Gin Tancioco - Concerned Citizen

    Followed the project.

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    05/06/2016 Virgie Rodriguez - Concerned Citizen

    Interested in piloting the project.

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    05/06/2016 sonja harris - Concerned Citizen

    Interested in piloting the project.

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    05/06/2016 JASON BERGANCIA - Allied Health Professional

    Liked the project.

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    05/06/2016 sonja harris - Concerned Citizen

    Interested in trying the project.

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    05/06/2016 nicole tancioco - Concerned Citizen

    Followed the project.

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    05/06/2016 Jane Jue - Other

    Followed the project.

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    05/06/2016 Minerva Pineda - Private

    Liked the project.

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    05/06/2016 Minerva Pineda - Private

    Interested in trying the project.

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    05/06/2016 Abdul Iqbal - Engineer

    Followed the project.

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    05/06/2016 Gin Tancioco - Concerned Citizen

    Interested in partnership.

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    05/06/2016 Virgie Rodriguez - Concerned Citizen

    Liked the project.

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    05/06/2016 nicole tancioco - Concerned Citizen

    Interested in mentorship.

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    05/06/2016 Gin Tancioco - Concerned Citizen

    Interested in piloting the project.

  • image
    05/06/2016 nicole tancioco - Concerned Citizen

    Interested in piloting the project.

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    05/06/2016 sonja harris - Concerned Citizen

    Liked the project.

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    05/06/2016 angela hayden - Entrepeneur

    Interested in trying the project.

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    05/06/2016 angela hayden - Entrepeneur

    Followed the project.

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    05/06/2016 Gregory Taketa - Self-insured Employer

    Followed the project.

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    05/06/2016 Abdul Iqbal - Engineer

    Interested in piloting the project.

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    05/06/2016 Jane Jue - Other

    Liked the project.

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    05/06/2016 Jane Jue - Other

    Interested in trying the project.

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    05/06/2016 Adelina Tancioco - Private

    Followed the project.

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    05/06/2016 Abdul Iqbal - Engineer

    Liked the project.

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    05/06/2016 Abdul Iqbal - Engineer

    Interested in trying the project.

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    05/06/2016 nicole tancioco - Concerned Citizen

    Interested in partnership.

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    05/06/2016 Gin Tancioco - Concerned Citizen

    Liked the project.

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    05/06/2016 Virgie Rodriguez - Concerned Citizen

    Interested in mentorship.

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    05/06/2016 angela hayden - Entrepeneur

    Interested in piloting the project.

  • image
    05/06/2016 nicole tancioco - Concerned Citizen

    Liked the project.

  • image
    05/06/2016 Virgie Rodriguez - Concerned Citizen

    Interested in trying the project.

  • image
    05/06/2016 Minerva Pineda - Private

    Interested in mentorship.

  • image
    05/06/2016 Virgie Rodriguez - Concerned Citizen

    Followed the project.

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    05/06/2016 sonja harris - Concerned Citizen

    Followed the project.

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    05/06/2016 Gregory Taketa - Self-insured Employer

    Interested in piloting the project.

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    05/06/2016 Gregory Taketa - Self-insured Employer

    Liked the project.

  • image
    05/06/2016 Gregory Taketa - Self-insured Employer

    Interested in trying the project.

  • image
    05/06/2016 Minerva Pineda - Private

    Followed the project.

  • image
    05/06/2016 Adelina Tancioco - Private

    Liked the project.

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    05/06/2016 Adelina Tancioco - Private

    Interested in trying the project.

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    04/28/2016 James Rodriguez - Concerned Citizen

    Liked the project.

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    04/28/2016 Margaret Threadgill - Medical Student

    Followed the project.

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    04/28/2016 Virginia Tancioco - Resident

    Liked the project.

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    04/28/2016 James Rodriguez - Concerned Citizen

    Followed the project.

  • image
    04/28/2016 James Rodriguez - Concerned Citizen

    Interested in partnership.

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    04/28/2016 Margaret Threadgill - Medical Student

    Liked the project.

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    04/28/2016 Virginia Tancioco - Resident

    Followed the project.

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    04/28/2016 James Rodriguez - Concerned Citizen

    Interested in piloting the project.

18

likes

19

Follows

1

Pilots

0

Partners

131

Interest
Score

14

Adoption
Score


Margaret Threadgill, (Med. Student)
Medical Student
Founder, CEO
UCLA David Geffen School of Medicine

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